Hutch SUP wear
We have a simple and single focus. To produce quality clothing exclusively for the growing tribe of paddle-boarders.
Our story started on a beach, one evening in the middle of summer.
We realised that talking about paddle boarding is good, but showing it was much better. Surfers and rowers have their own clothing brands…so why not the growing tribe of paddle boarders?
So we made it happen.
Using designs inspired by the Pacific cultures and locations where the sport started, we aim to share the joy of the SUP with its vibrant and growing tribe.
We want our clothing to talk to paddle-boarders wherever they are.
We have a clear responsibility towards the environment.
Our clothing is produced by factories subscribing to and certified by the Fairwear Foundation.
Where possible, we opt for water based dyes for our printing, which is all done by hand in the UK.
We are members of the paddle-board tribe, whether we are on the water every day or once a year.
We believe that paddle boarding gives a physical and psychological boost which other sports don’t.
This benefit needs to be shared .
In every-way, paddle boarding helps you to live a life in balance.